More than 200 Ghanaian businesses, entrepreneurs and artisans converged at the Efua Sutherland Children’s Park in Accra over the weekend to showcase locally produced goods and services as part of efforts to promote the Made-in-Ghana agenda.
The two-day This Is Ghana Exhibition, organised by Citi FM and Channel One TV, brought together businesses from various sectors, including agriculture, agro-processing, fashion, fabrics, beauty, manufacturing and automobiles, among others.
The exhibition allowed indigenous businesses to display their products, interact directly with consumers, and explore opportunities to expand their markets locally and internationally.
From food and beverages to fashion, beauty products, crafts, household items and other locally manufactured goods, exhibitors used the platform to demonstrate the creativity, innovation and entrepreneurial potential of Ghanaian businesses.
The event, which ended on Sunday, August 30, 2026, also focused on innovation, creativity and sustainability, with participating businesses showcasing products and services targeted at both the domestic and international markets.
Speaking at the opening of the exhibition, the Chief Executive Officer of the Ghana Investment Promotion Authority, Simon Madjie, who represented the Chief of Staff, Julius Debrah, urged Ghanaian businesses to take advantage of the opportunities presented by the African Continental Free Trade Area (AfCFTA).
He encouraged businesses to look beyond the domestic market and position themselves to compete in regional and international markets.
Mr. Madjie stressed the need for businesses to improve the quality of their products, embrace innovation and strengthen their competitiveness to take advantage of the larger markets available under AfCFTA.
His call highlighted the enormous opportunities that access to the continental market could create for Ghanaian businesses, while also underscoring the need for local enterprises to produce consistently, meet quality standards and remain competitive on price.
The Head of Events and Partnerships for Citi FM and Channel One TV, Frema Adunyame, said businesses that participated in the 2026 exhibition would continue to receive exposure across the media organisation’s television, radio and digital platforms even after the two-day event.
She said the initiative formed part of the organisation’s broader commitment to supporting indigenous and homegrown businesses by using its media platforms to sustain visibility for local enterprises.
Speaking after the close of the exhibition on Sunday, Ms. Adunyame said the private sector needed to play a stronger role in supporting local businesses to complement government efforts.
She said although government had an important role to play in creating an enabling environment for businesses, it could not single-handedly provide all the support needed for indigenous enterprises to grow.
“The government cannot do it alone. The private sector should get involved as well,” she said.
According to her, platforms such as the This Is Ghana Exhibition were important because they provided indigenous businesses with opportunities to gain visibility, attract customers and demonstrate the value of locally developed products and services.
Ms. Adunyame said Citi FM and Channel One TV would continue to use their platforms to showcase the capabilities of Ghanaian businesses and demonstrate that local enterprises had the capacity to develop products and solutions capable of serving the domestic market and competing globally.
She said the exhibition was also intended to change the narrative about Ghanaian businesses by highlighting the quality, creativity and innovation existing within the local business community.
“We have the solutions; we have what it takes to promote our businesses and also market Ghana to the entire world,” she said.
Ms. Adunyame expressed optimism that subsequent editions of the exhibition would be expanded to accommodate more businesses and provide an even larger platform for indigenous enterprises.
She said the organisers intended to make future editions bigger and better, while creating opportunities for businesses that were unable to participate in the 2026 edition.
She said the growing interest in the exhibition demonstrated the potential for stronger collaboration among the media, private sector and government to promote Ghanaian businesses and products.
The 2026 This Is Ghana Exhibition therefore served not only as a marketplace for local products but also as a platform for networking, consumer engagement and the promotion of Ghanaian enterprise, with organisers hoping to build on the initiative in subsequent years.
