The National Democratic Congress (NDC) has introduced a new directive requiring all party communicators to undergo strict panel placement and clearance procedures before appearing on radio and television programmes, in a move aimed at tightening control over its media messaging.
In a statement issued by the party’s National Secretariat and signed by Deputy National Communications Officer Godwin Ako Gunn, the party said the decision is part of efforts to “control its own narrative” across the media space.
Under the new arrangement, all appearances by party communicators must be coordinated through regional communication officers, panel placement teams, or the national communications office. The party warned that any individual who bypasses these approved channels does so at their own risk.
The statement urged communicators to focus their public engagements on what it described as the party’s “exceptional performance” over the past 17 months, ongoing internal reorganisation, job creation initiatives, and broader issues of national interest.
It also cautioned members against engaging in discussions that could divert attention from holding the opposition New Patriotic Party (NPP) accountable, urging communicators to remain disciplined in their messaging.
The directive reflects a more centralised communication strategy within the NDC, as the party seeks to present a coordinated and controlled public narrative across media platforms.
